Vis-O-Matic: 1950

June 6, 1950. "Vis-O-Matic department store," a premonition of virtual retailing. One of at least 200 photographs taken by Bernard Hoffman at retail magnate Laurence Freiman's newfangled catalog store in Pembroke, Ontario. The cards were an index of merchandise on color slides viewed by customers on rear-projection screens. Life magazine image archive.

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