Bud Light loses position as the world's best-selling beer

The self-styled king of beers has been toppled by a drink that most Budweiser lovers have never heard of: Snow. The ascension of Snow, which is expected to outsell world leader Bud Light this year, is due to the growing thirst of Chinese drinkers for beer. While beer consumption is on the wane in developed markets such as the UK, the Chinese have been developing a taste for home-grown lagers and there is plenty of scope for growth in a country with more than 1.3 billion inhabitants. Average beer consumption in China is about 28 litres per person per year and that figure is growing fast. It compares with consumption figures of almost 100 litres per person per year in the UK and about 70 litres in Japan.

http://www.guardian.co.uk/business/2008/nov/21/beer-sales-budlight-snow-china